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FENTY BEAUTY - WORTH THE HYPE?

by Rachel Esco September 14, 2017

FENTY BEAUTY - WORTH THE HYPE?

Hey makeup minions! As we all know, there’s no romance hotter than falling for new makeup. And lately, the big fling on the internet is all about Rihanna’s makeup brand, Fenty beauty.  It’s built a reputation for celebrating diversity: women of all races, personalities and cultures. Now if we try to separate, for a moment, the fact that Rihanna is both a stunner and mega-talented superstar, we can hopefully make some unbiased  judgements about her makeup. This means partially ignoring the paid endorsements made by leading Instagrammers and magazines-- sorry guys. And as much as we love you Ri Ri, let’s stay neutral...

WHAT DOES THE PRESS HAVE TO SAY?

On Makeup Alley, the responses were surprisingly split. Let’s start with the most hyped product from the brand, the Pro Filt'r Soft Matte Longwear Foundation.The reactions seem to range from moderately impressed to slightly annoyed with an overall score of 3.4 out of 5 and only 50% would repurchase. The consensus seems to be that although the colors and coverage works well, it tends to oxidize and dry up. However, these negative reviews is likely the result of a poor pre-moisturizing routine and choice of primer.

The highest scoring products are the Killawatt Freestyle Highlighter with a 4.6 out of 5 and the Gloss Bomb Universal Lip Luminizer which scored a 4.2 out of 5. Most reviewers consistently felt that the gloss has a smooth, non-sticky texture and long-lasting color-- not bad, Rihanna!

Marie Claire agrees wholeheartedly, heralding the highlighters as fabulous products. According to the review, “We love the Killawatt powder cream hybrid that leaves cheekbones dazzling with just a single swipe.” Glamour also gives their sparkling stamp of approval for the highlighter range, yet also applauds Rihanna’s foundation, specifically their wide range of colours. Representing every race on the map, the shades reflect a mosaic of different skin tones; there’s something for everyone.

LET'S HEAR IT FOR THE BEAUTY VLOGGERS

Manny MUA  shares a detailed review of the Fenty Beauty products. Unlike makeupalley, he loves the matte quality of the foundation, which he considers to be beautifully buildable and leave a nice airbrushed effect. Yet, similar to other reviewers, he’s not too impressive with the shimmer skin stix— it just wasn’t a showstopper. Nevertheless, in the video, his white skin did appear brighter, healthier and certainly more flawless-- flattering lighting, perhaps? On a positive note, he adores the primer and gloss, both are a hit in his books.

But since the Fenty brand is all about cultural and ethnic diversity, let’s also hear about how the makeup performed on black skin. Jackie Aina reviews the products on her YouTube channel, opening up about her mixed feelings. She finds the foundation and concealer stix to be too light-coverage and drying under her eyes; apparently, it lacks the smooth, sensual texture she hoped for. However, she’s a huge fan of the primer (like everyone else), praising its pore-minimizing powers and soft feel. Finally, she wasn’t thrilled with the golden highlighter in Trophy Wife because it wasn’t a match for her olive undertones-- maybe it’s simply better suited for peach and neutral skin.

Jeffree Starr also sends his stamp of approval for the primer in his review video. And when he applies the foundation, he adds warmth and sleekness to his complexion--so according to him, this product gets a check as well. Yet, the highlighter stick seems to elicit a “meh” reaction; we can probably conclude that it’s not jaw-droppingly special. But, the highlighter in Trophy Wife left him with gorgeously gilded cheekbones, winning him over, along with pretty much everyone else on the internet.



So what’s the verdict? Is Fenty Beauty worthy of worship? From an unbiased stance, it seems the coverage products are so-so, but have the potential to work more effectively with a better skincare routine. The top two products seem to be the primer and highlighters (a must buy), while the lip products, being fun and sexy, are not exactly groundbreaking. Overall, kudos Rihanna!

Rachel Esco
Rachel Esco


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